I am the creative director behind KOA. Long before this studio existed, I was building baeskin, my own skincare brand. I rebranded it four or five times, not because it was broken, but because I couldn't stop chasing the feeling of building a brand world from scratch. That's when it became clear: it wasn't the skincare I'd fallen for, it was the craft of creating the brand around it.

That realization became the work. What started as a creative expression quickly revealed itself as direction, and direction became a studio.

The name KOA was meant for something meaningful. While it never became my daughter's name, it became the name of this studio, and it fit immediately. KOA stands for Keen On Aesthetic & Alignment, but more than that it represents intention, bravery and restraint. The values that guide both the brand and the work behind it. This studio is my dedication to design that carries presence, work that extends beyond how something looks and into how it feels, functions and endures. Every project is approached with clarity and strategy first, aesthetics second.

KOA now partners with skincare brands seeking direction, distinction and confidence in how they show up. Whether shaping a visual identity, building a website or refining digital presence, the goal is always the same: alignment.

hi, I'm jenna

hi, i'm jenna