Portfolio

The Pilates Barre was a self-initiated spec project built to show how a boutique wellness brand can feel just as considered and premium as any luxury service business. The brief I gave myself: design a movement studio website where the site itself felt like walking through the door; warm, intentional, and worth every dollar of the membership.

Touché is a modern skincare concept designed for the woman who values refinement over excess. The objective was to create a brand that feels sensorial yet disciplined, soft in tone, precise in execution. The identity balances warmth and restraint: muted neutrals, sculptural typography, and a minimal packaging system that allows texture and materiality to lead. Every detail was considered to communicate confidence without spectacle.

Touché was built as a study in controlled elegance — where strategy informs aesthetic, and beauty is supported by clarity. The result is a brand that feels elevated, cohesive, and unmistakably intentional.

Maison Solène was a self-initiated spec project built to show what strategy-first design looks like in practice. The brief I gave myself: design a premium interior design studio website where every decision;  the dark editorial palette, the hover image reveals, the cinematic hero, the full-width inquiry overlay, had a strategic reason behind it.